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Home > What We Can Do For You > Move into Offshore Markets

Move Into Offshore Markets

The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following four mechanisms:

-      Exporting
-      Licensing
-      Joint Venture
-      Direct Investment

Exporting is the marketing and direct sale of domestically-produced goods in another country. Exporting is a traditional and well-established method of reaching foreign markets. Since exporting does not require that the goods be produced in the target country, no investment in foreign production facilities is required. Most of the costs associated with exporting take the form of marketing expenses.

What We Can Do

Advertise

Invest Without Cash

Expand Customer Base

Grow Your Business

Move Into Offshore Markets

Reduce Cash Expenses

Reduce Your liabilities

Collect Bad Debt

Questions to consider when exporting

-	What foreign needs does the product satisfy?
-	What product should the firm offer abroad?
-	Should the firm modify its domestic-market product for sale abroad? Should it develop a new product for the foreign market?
-	What specific features, such as design, colour, size, packaging, brand and warranty should the product have?
-	What specific services are necessary abroad at the pre-sale and post-sale stages?
-	Are the firm's service and repair facilities adequate?

Ormita allows a business to reduce its overall cost of international marketing expenses through the process of bartering.

A business interested in international market exposure is able to exchange their product or service for advertising, expos, trade shows or public relations in a foreign (domestic or international) market of their choice.

Bartering via Ormita provides several benefits over traditional market entry involving cash-paid advertising:

-	No cash cost to buy advertising in your target markets
-	Turns downtime or surplus inventory into advertising
-	Greater exposure to the market of your product or service offerings
-	Build new customer bases away in new areas and use these as a base for references and referrals to acquire cash-paying customers

International marketing is not the same as domestic marketing. Those who ignore this fact do so at their own peril. As successful as you may be at reaching your local customers or clients, you must be aware that your international audience will frequently have different tastes, needs and customs.

Because Ormita can sell your product or service into the new market on a barter (non-cash) basis (in return for advertising or other products or services you might need) you are able to gain a valuable “test” market without the possibility of incurring a significant cash loss. This “test” market is effectively paying you to test your product offerings and to provide you with reference sites and, if your offering is well received, referrals.

With customers in 54 countries, Ormita has the global coverage to place your product or service into any market, to advise you on local market entry strategies and to help you fund international expansion on a non-cash basis.